Project Goals

• Build a branded email marketing system from the ground up.
• Create visually engaging, on-brand templates using Figma.
• Seamlessly transfer email designs into Omnisend for perfect rendering.
• Drive higher engagement and sales with automated Welcome and Abandoned Cart flows.

Approach

1. Design in Figma

• Crafted a cohesive suite of emails in Figma, using AuroraSkin’s soft pinks, product imagery, and floral motifs for a premium & approachable look.
• Focused on mobile responsiveness and easy-to-read layouts, ensuring that key offers and testimonials are immediately visible.
• Incorporated key elements resonating with AuroraSkin’s audience, such as before-and-after results, customer reviews, and strong CTAs.

2. Import & Build in Omnisend

• Imported Figma templates into Omnisend, leveraging its drag-and-drop builder for consistency.
• Embedded dynamic blocks for products, testimonials, and exclusive offers.
• Ensured pixel-perfect adaptation so all visual details—colors, spacing, imagery—remained intact.

3. Automated Flow Setup

Welcome Flow:

• Email 1 (sent immediately): Engaging introduction to AuroraSkin, expert credentials, exclusive offer.
• Email 2 (Day 2): Customer testimonials, benefits of the LED Facial Sculptor & Hydralift Serum.
• Email 3 (Day 4): Objection handling and additional incentive if no purchase.

Abandoned Cart Flow:

• Email 1 (30 minutes post-abandonment): Reminder with cart items, clear visual of product(s), and CTA to recover cart.
• Email 2 (24 hours later): Social proof from real customers, limited-time discount or incentive for completing the order.
• Exit rule: Flow ends automatically if purchase is recovered.

Visuals & Workflow Snapshots

• Each email included real AuroraSkin reviews, branded graphics, and mobile-friendly layouts that mirrored the design aesthetics on the auroraskin.us website.
• All flows triggered seamlessly through Omnisend’s automation dashboard, with split conditions for engaged vs. non-engaged users, emulating the approach shown in the attachment images.

Results Achieved (60-Day Snapshot)

What Made the Difference

• Seamless design-to-build workflow ensured that the brand’s premium identity was never lost between Figma and Omnisend.
• Automations using behavior triggers (sign-up, cart exit) kept emails personally relevant and timely.
• Trust-building through testimonials and expert positioning led to more conversions and fewer abandoned carts.
• A/B testing of subject lines and CTAs further improved open and click rates.

AuroraSkin’s email marketing transformation now fuels brand loyalty and drives consistently growing revenue with every automated campaign.