Transformè, a rising luxury self-care and body care brand, partnered with me to revamp their email marketing and deepen customer relationships. Using Klaviyo for automation and segmentation, alongside custom designs created in Figma, I delivered a strategy rooted in personalization and high-impact workflows that drove significant growth.

About Transformè

Transformè is dedicated to transforming daily routines into moments of aromatic luxury. Their vision is to blend indulgence and accessibility, helping customers embrace self-love in every moment.

Goals & Challenges

Key Objectives

• Drive sales and foster loyalty through automated, beautifully-designed email flows.
• Bring brand consistency to all communications.
• Grow community engagement among both new and repeat customers.

Challenges

• Initial email engagement below 12% open rate.
• Brand had no previous automated flows or design assets for email.
• Needed seamless transition from Figma to Klaviyo to preserve luxury aesthetics.

Strategic Approach

Audience Segmentation & Data Analysis

• Conducted deep-dive into Transformè’s customer data, segmenting audiences into New Customers, VIPs, Cart Abandoners, and Inactive Subscribers.
• Developed tailored campaigns for each segment to maximize relevance and response.

A/B Testing & Optimization

• Ran split tests on subject lines (“Discover Your New Self-Care Ritual” vs. “Transform Your Evenings”) and send times, increasing open rates from 12% to 27% in the first two months.
• Refined designs and copy based on engagement insights.

Email Process: Figma to Klaviyo

• Created a suite of branded email templates in Figma, focusing on rich imagery, soft color palettes, and mobile responsiveness.
• Imported these designs into Klaviyo, ensuring identical rendering and fast template updates.
• Produced modular elements—product highlights, testimonials, educational steps—for use in multiple flows.

Automated Flows Implemented

Welcome Flow

• Email 1: “Welcome to Transformè” (+35% open rate, +19% CTR)
• Email 2: Brand story and top products
• Email 3: 10% off first order

Cart Abandonment Flow

• Reminder email (2 hours after abandonment)
• Urgency follow-up (24 hours later)

Post-Purchase Flow

• Order Confirmation
• Delivery Notification
• “Share Your Ritual” community invitation

Customer Re-Engagement Flow

• Personalized win-back email using past purchase data

Visuals & Workflow Snapshots

Screenshots would be inserted here:

• Figma design mockups for Welcome Email and Cart Abandonment series
• Klaviyo flow builder, showing trigger setup and branching
• Results dashboard: open rates, click-through, revenue attributed to each flow

Results & Data

Lessons & Next Steps

Actionable Takeaways:

• Segmentation and automation drive exponential engagement when paired with branded visuals.
• Consistent A/B testing unlocks meaningful increases in open and conversion rates.
• Integrating community-building content fosters repeat business and user stories.

Transformè is now positioned as a digital-first luxury brand, with email as a core community and revenue driver.