EMAIL MARKETING
Ecodigital Media Success Story: Boosting Engagement & Conversions with Targeted Email Marketing
Year
2022
Client
Kim Brecko
Tools
Activecampaign
Services
Email marketing
Sector
Technology
Executive Summary
I teamed up with Ecodigital Media—a leader in innovative digital signage solutions—to transform their email marketing strategy. Leveraging ActiveCampaign, I crafted persuasive email copy, built automation workflows, and consistently tested every element of each campaign. The result? Significant boosts in open and click-through rates, more qualified leads, and a higher volume of consultations booked.
The Client (Background & Goals)
Ecodigital Media specializes in creating digital signage platforms that replace outdated, hard-copy formats. Their cutting-edge solutions cater to various industries, helping brands communicate in real-time and stand out with interactive displays.
- Primary Goals:
- Strengthen brand recognition through targeted, high-quality email content.
- Convert more email subscribers into booked calls and service adopters.
- Establish Ecodigital Media as the go-to partner for sustainable digital signage solutions.
Challenges
- Underoptimized Email Cadence & Content
- Previous email communication lacked a cohesive flow, and calls to action weren’t compelling enough to drive conversions.
- Low Open & Click-Through Rates
- Subscribers were not engaging with existing emails, leaving many unopened or unclicked.
- Missing Automation
- Limited use of ActiveCampaign’s powerful segmentation and automated sequences left potential leads untapped.
Strategy & Implementation
- ActiveCampaign Setup & Segmentation
- Organized contacts by industry, engagement level, and time since last interaction.
- Developed automated follow-ups and targeted campaigns that delivered relevant messaging for each audience segment.
- Compelling Email Copy & Design
- Wrote fresh, benefit-driven copy that highlighted Ecodigital Media’s strengths—sustainability, real-time updates, and user-friendly tech.
- Simplified emails for easy scanning with clear CTAs like “I Want to Book My Free Consultation.”
- Maintained consistent branding using Ecodigital Media’s colors and logo, ensuring professional, on-brand messages.
- Testing & Continuous Optimization
- Experimented with catchy subject lines, personalization tokens, and dynamic content.
- Analyzed open/click metrics to refine send times, CTA placement, and visual layouts in real-time.
- Optimized each campaign based on performance data, turning insights into higher conversion rates.
Results & Metrics
- Higher Open Rates: Open rates jumped by an average of 15–20% across the board, with certain campaigns exceeding 40%.
- Improved Click-Through Rates: Strategic copy and clearer CTAs led to click-through rates of up to 10%, significantly above the industry average.
Key Takeaways & Insights
- Personalization Powers Performance: Even small additions like the subscriber’s first name or referencing prior interactions boosted engagement.
- Bold CTAs Convert: Simple, action-oriented phrases—like “Book Your Free Consultation”—translated into tangible sign-ups.
- Data-Led Iterations: Continuous A/B testing and real-time adjustments helped sustain growth in open and click rates.
Brand Consistency: Using Ecodigital Media’s teal and black palette with a clean, modern layout reinforced brand recognition.
Conclusion & Call to Action
By aligning Ecodigital Media’s messaging, design, and overall strategy on ActiveCampaign, I helped them forge stronger connections with prospects and gain a competitive edge in the digital signage market. If you’re looking to supercharge your email conversions, I’d love to help.
Ready to take your email campaigns to the next level?
Contact me today and let’s create a results-driven strategy that keeps your audience engaged and drives measurable growth.